The Swiss company Assos presented its new trousers collection in Lugano last week. At the top is the S7, which knows a total of four models. [Link] As part of the presentation, we were also able to visit the headquarters of the Swiss cult brand. On site, Désirée Bergman-Maier, the daughter of the company founder, then gave an insight into the history of the brand. The video takes you on a visual trip into the heart of Assos.
About Veit Hammer
Veit Hammer studied and did his doctorate in Germany, Norway and Japan. Before he was editor-in-chief of the digital bike magazine Velomotion from its launch in 2013, he worked for the magazine ProCycling and the online portals MTB-News and Rennrad-News.