Velomotion logo Velomotion small logo
Search icon
  • Product news
  • Cycling
  • Tests
    • complete wheels
    • Components
    • Accessories
  • Guides
    • Buyer's guide
    • Renting
    • Law
    • Workshop
    • bike trip

Cyclingroad cycling

cycling: Giant takes over sponsorship at Argos-Shimano

8 January 2014 by the editorial office

smock

It was one of the most moving pictures of last summer: Arnstadt's Marcel Kittel fulfilled a childhood dream by winning the first stage of the Tour de France and was finally allowed to stretch his hands to the sky in joy in the yellow jersey.

Normally one would have to assume that successes like this would attract numerous sponsors. Until a few weeks ago, Iwan Spekenbrink, the manager of the Argos-Shimano team, which also includes Kittel, John Degenkolb, Nikias Arndt, Simon Geschke and Johannes Fröhlinger, seemed to have the same opinion.



At the end of October he announced the entry of a new main sponsor, with whom a three-year contract was said to have been concluded and which was to replace the previous main sponsor Argos, which also started in 2012 with the aim of wanting to support the team in the long term. Today, however, it became known that the planned deal has now probably burst. Loud From Telegraph the new sponsor was a US charity.

But the team seems to be blamed for luck in disguise at first. The vacant post of main sponsor will most likely be taken over by the Taiwan-based bike manufacturer Giant. At the end of 2013, he ended his involvement with competitor Belkin. The deal will initially apply to this season. It is also believed that Shimano will remain a co-sponsor of the team.

Tags:Argos ShimanoGiantSponsoring

More than the editorial office

Velomotion is your team of bicycle and e-bike experts, professional cyclists and enthusiastic cyclists. In our magazine we present new products, current and critical test reports as well as news from the world of cycling. We stand for quality awareness, know-how and lived enthusiasm for the subject of bicycles.

Corratec E-Power MTC 140 Huberbuam

Corratec E-Power MTC 140 Huberbuam Pro in the test: E-MTB (not?) only for mountaineers

Rethinking e-mobility: Gobao – “Shift your Perspective”

Road bike with gravel genes: Bulls Machete R2 review

The Santa Cruz Skitch is coming to Europe

Available now in very limited quantities in Europe: Santa Cruz Skitch urban/gravel e-bike

Kettler Town & Country CX10 in the test: Tradition and modern SUV versatility

Bulls Clunker EVO: Enjoying the cathedral city with a good mood

Flexible and uncomplicated: Bikepacking bags from Zéfal

Rose Backroad AL Apex: Versatile aluminum gravel bike with power outlet

Liofit battery repair: Cell replacement instead of new purchase

New road bike platform: Rose Shave at a glance

Topeak PrepStation Pro: Win the mobile workbench in trolley format

BUFF BH Team 2026

New alliance with ten seasons of experience: BUFF BH Team 2026

Greater clarity and contrast for road bike, gravel bike and MTB riders: Shimano expands its RIDESCAPE eyewear series with specialized lenses

Corratec Life CX8 Belt: Cycling on prescription

Related Articles

  • cycling: New partnerships from 2019: Giant & CCC and Cervélo & Sunweb
  • cycling: Team presentations 2017: Team Sunweb
  • cycling: Team Sunweb: jerseys and team bikes presented
  • cycling: Argos-Shimano becomes Giant-Shimano
  • Tour of Guangxi #6: Magnier also wins the last stage
  • Velomotion Team
  • media facts
  • Imprint
  • Data protection/ GDPR

© 2026 Velomotion GmbH