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Cycling

cycling: Rose-Ultra Sports increases focus

January 15, 2014 by the editorial team

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Starting this year, the Rose Ultra Sports Team will no longer exist in its familiar form. With new team riders and a fresh sponsorship package, they are venturing into uncharted territory. "Leader's jerseys, German championship titles, winning the World Series – in the last three years, we've achieved things that no one would have thought possible. Now it's time to boldly move forward and seize new opportunities ," said team founder Steffen Thum.

Starting this year, the team will also be represented in the enduro discipline. For this reason, they have brought Swiss rider Michael Schärer onto the team. The former Norco team rider will switch to a Rose bike and will focus on the Enduro World Series this year. "Michael is hungry for success, and we will do everything we can to get him among the best in the world in the Enduro World Series. Steffen and Simon have shown that hard work, determination, and a great team behind them make top 20, top 10, and even the World Cup podium achievable ," says team manager Kerstin Thum about the new addition.



Another international newcomer is Frenchman Rémi Laffont. At 22, he will compete alongside Thum in the Marathon World Series, and by no means will he merely be a support rider. "I will try to learn as much as possible from Steffen and Simon. They are both among the top three in the Marathon and Sprint World Cups, respectively, and that's where I want to be ," said the wiry newcomer to the team.

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In addition to the two new signings, there is also a new title sponsor. The French ski resort of Vaujany is providing the team with significant support. The Tübingen-based sports nutrition company Ultra Sports will continue to be the athletes' energy source and will remain a strong partner, as all athletes will compete in the World Cup under the same banner, "Rose Vaujany fueled by ultraSPORTS," in the coming years.



 

Tags:Michael SchaererRemi LaffontRoseRose Ultra SportsRose Vaujany fueled by ultraSPORTSSteffen ThumHis wife

About the editorial office

Velomotion is your team of bicycle and e-bike experts, professional cyclists and enthusiastic cyclists. In our magazine we present new products, current and critical test reports as well as news from the world of cycling. We stand for quality awareness, know-how and lived enthusiasm for the subject of bicycles.

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