2014 is more than ever the year of cycling in the Netherlands. The Netherlands Bureau for Tourism and Convention (NBCT) and Koga are pulling together to convince even more cyclists of the ideal conditions and numerous opportunities in the Netherlands and the innovative bicycle technology.
Koga and the NBTC are advertising together with other partners such as Basil and Landal Green Parks. Sales manager Pieter Jan Rijpstra says: “The Koga brand is thoroughly Dutch – and has been for 40 years! Like most of the 16,5 million Dutch people, nothing works for us without ‘fiets’ (bike).”
The company Koga is a premium bicycle brand with a sporty character, which aims to appeal to the passionate cyclist. The exceptional commitment to innovation and quality is typical of the brand. All bikes are hand built with one mechanic responsible for complete assembly.
The campaign between Koga and the NBTC kicked off on March 4th, 2014 at the ITB Berlin.