The Swedish protector specialist POC and the Californian cult brand Ritte Cycles pedal together in 2014. An amateur team starting under the flag of both companies will start numerous races in a special outfit.
The Swedes equip the 17-strong team with the new apparel line, helmets and goggles. “It was an absolute stroke of luck to come across Ritte. The brand stands out from the crowd with its outstanding design, colors and graphics. We are very proud that the team will now be on the road with all the POC equipment.", explains Stefan Ytterborn, founder and CEO of POC: “Cycling is not just about winning, it should also be about having fun. The team's passionate, positive and enthusiastic attitude towards the sport is just fantastic and extremely contagious.”
Ritte is also pleased about the cooperation. “We are excited to send the team to the race with POC gear. The quality and function of the POC products has already impressed us completely."says Spencer Canon, founder of the wheel brand. "I am convinced that POC will revolutionize the attitude of cyclists towards wearing helmets and am proud to have been part of it from the beginning."