Market: Oakley is celebrating 30 years of sports eyewear this year and thus also, among other things with the Heritage Collection , its influence on cycling.
With the Disruptors series , Oakley now honors five former or still active professional cyclists who, with their special approach, have had a significant influence on their respective discipline.
The start is made by none other than the Spaniard Joaquim Rodriguez.
The second episode revolves around a pioneer in cyclocross and mountain biking. An athlete who used his knowledge of design to develop his own bikes, outperformed the competition and shaped his entire environment. 1996 Olympic silver medalist and three-time mountain bike world champion Thomas Frischknecht.
Three more episodes will be released in the coming days. Viewers can already look forward to appearances by Andy Hampsten, Greg Lemond, and The Manx Missile's Mark Cavendish.