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Cyclingroad cycling

cycling: From 2015: German main sponsor for NetApp-Endura

July 3, 2014 by Veit Hammer

NetApp# Photo: TNE/Roth

Cycling: The NetApp-Endura team will continue to exist in the coming season. Then under a new name. As the team announced today, a new main sponsor has been found. The nice thing about it: he comes from Germany and is committed for five years.

The two current main sponsors of Team NetApp-Endura, the Californian IT company NetApp and the Scottish cycling clothing brand Endura, will not be extending their contracts, which are due to expire at the end of the year. NetApp is retiring from cycling after five years as a naming sponsor. Endura will focus on other engagements.



“I regret, but of course I respect the decisions of the two companies. Thanks to NetApp for allowing me to take the unique path from amateur level to the Tour de France with young riders. I would also like to thank Endura for making the young team's most successful time so far possible. True to the motto When it's at its best, you should go, I assure both sponsors that we will offer them the ultimate highlight for their commitment with the Tour de France.", said Ralph Denk, Team Manager of Team NetApp-Endura.

Since 2010 there will be a German name sponsor for the leading German professional team for the first time. The new sponsor will be presented as part of the Tour de France on the first rest day in Besançon. The company has signed a five-year contract with Ralph Denk pro cycling GmbH from January 01st, 2015.

“While the sponsorship withdrawal is causing a major crisis for many teams, it has opened up a whole new opportunity for us. We grabbed the opportunity and created long-term security until 2019. Of course, I am particularly pleased that this is possible with a German company. For me it is a very clear signal for cycling in Germany.", so keep thinking.

"Not only is a name change in store for us, we will also use this step to give our squad a new face. We will bring new talents into the team and also strengthen our German roots. I think that from today we have become a lot more interesting for many drivers. Our boys can tackle their first Tour de France without worrying about their future careers - that takes a lot of pressure off the team."
, Ralph Denk emphasizes his optimism.



Tags:Main sponsorsNetApp EnduraNewsRalph Denk

More than Veit Hammer

Veit Hammer studied and did his doctorate in Germany, Norway and Japan. Before he was editor-in-chief of the digital bike magazine Velomotion from its launch in 2013, he worked for the magazine ProCycling and the online portals MTB-News and Rennrad-News.

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