Spectrum: ROSE Bikes GmbH is extremely satisfied with the course of business at BIKETOWN Munich. One year after opening in autumn 2014, the company based in Bocholt draws a positive balance. The second brick-and-mortar store alongside the ROSE flagship store in Bocholt also provided an upswing in online retail.
The ROSE online shop and ROSE BIKETOWN Munich benefit equally from the ROPO effect: Research online, purchase offline. An effect that works both ways in this case. BIKETOWN Munich serves customers for research as well as for the actual purchase process. According to ROSE, the majority of customers completed the bike configuration in the ROSE online shop from home and completed it in the store with the input of a specialist advisor. The Bocholt company is the best proof that a combination of retail store and online shop can be very successful.
However, not only the course of business makes ROSE Bikes GmbH extremely satisfied, but also the numerous nominations and awards. The Handelsverband Deutschland eV (HDE) presented BIKETOWN with the “Stores of the Year Award” in the “Out of Line” category. The exemplary linking of stationary retail with digital media and online trade was the focus of the HDE award. ROSE is the only German store to be one of the three winners of the "Best of Best Awards" in the Interior, Retail category of the ICONIC Awards 2015. Other prizes and nominations line ROSE's road to success.
ROSE offers customers a special service with virtual shoe fittings. For this purpose, the feet of the customers in the stores in Bocholt or in Munich are measured, the data determined is stored online. The customer then has the opportunity to try on virtual shoes in their own four walls the next time they shop online. According to ROSE Bikes GmbH, more than 5000 customers in Munich and Bocholt have already made use of this innovative service.