Velomotion logo Velomotion small logo
Search icon
  • Product news
  • Cycling
  • Tests
    • complete wheels
    • Components
    • Accessories
  • Guides
    • Buyer's guide
    • Renting
    • Law
    • Workshop
    • bike trip

Product news

Product news: In its latest video, Sram shows the German engineering art behind the products

23 January 2017 by Christian Ettl

Market/Sram: The component manufacturer Sram is a pioneer when it comes to shifting. In the mountain bike segment, so-called "one-by" drives with just one chain ring are indispensable.

In the latest video, Sram shows the development of the drives, the people behind them and the development site in Schweinfurt.



The people of Schweinfurt say:

The sport of mountain biking has its epicenters of excellence - places where the term "progress" really means something. the mountain bikeProduct development also has such hotspots. Few have a more interesting history and richer heritage than Schweinfurt, Germany.

From here, in the heart of Germany, the pioneers from Schweinfurt were responsible for the first precision ball bearing, the first ball bearing hub, the first freewheel and now SRAM Eagle ™, a SRAM 1x™ Drive that redefines the potential for mountain bike drives.



Here is the video:

And some pictures:



The development
The prototype construction
The test lab
On the test bench

I don't want to deprive you of the video here either, even if many of you will already know it:



https://www.youtube.com/watch?v=PmRgGaWE5c4

Website

www.sram.com

Tags:MTB newsNewsSramsram eagle

More than Christian Ettl

Christian Ettl is a master bicycle mechanic and media designer. He was editor-in-chief of Fahrrad News. His heart beats for complex technical issues related to bicycles. He prefers to go on day tours on the gravel grinder or enjoy good descents, also in the bike park.

Moustache Mardi 27.6 FS: Driving comfort à la Française

Win a Goroc2 flyer: The crossover SUV bike for everyday use and off-road excursions

Four days of gravel adventure with the Endurance Network in the Bavarian Forest and Bohemian Forest: Velomotion Gravel Tour 2026

New Race Face Era SL crankset for downcountry

Lightweight, robust and with a lifetime guarantee: New Race Face Era SL crankset for downcountry

Aventon E-Bikes: New provider with interesting models

Trail-ready bikepacking: Bikepacking bags from aeroe

Marin Headlands 2: Trail fun from the home of mountain biking

The new Giant Propel: Next generation aero road bike with system focus

Specialized 3.1 engine update in the test: More power, consistent performance and a new driving experience?

Shimano Tiagra R4000: New road bike groupset for beginners

Lapierre Overvolt AM CF MY26

All-mountain e-MTB with high-end full carbon frame: Lapierre Overvolt AM CF MY26

Pivot's most powerful XC machine for the red zone: The brand new Pivot Mach 4 SL

Wild drop bar machine for wild rides: Kona LBF – The “Legend of Big Fork”

Raffle: Win a Diamond Suvea Trip Pro with an 800 Wh battery

Related Articles

  • Product news: Eurobike 2017: SRAM Product Highlights 2018 – SRAM GX Eagle, Rockshox Pike and SRAM Code
  • Product news: New Truvativ Descendant and Stylo cranks made of carbon and aluminum
  • Product news: SRAM Eagle: With the power of twelve gears - the most important questions answered
  • Serenity means speed: The new RockShox and SRAM DH products, model year 2027
  • Limited edition of only 1.987 Groups in exclusive silver finish: SRAM Eagle Transmission 1987 Collection
  • Velomotion Team
  • media facts
  • Imprint
  • Data protection/ GDPR

© 2026 Velomotion GmbH