MTB News: The tire manufacturer Kenda and the German mountain bike series Enduro One are going on a common path in the 2018 season. Parallel to its involvement in the German-speaking racing series, the Taiwanese company will be launching some new Enduro and E-MTB tires.
Kenda has been manufacturing tires for the bicycle market for over 55 years. The European business of the Taiwanese tire manufacturer is managed from Übersee-Feldwies am Chiemsee. With the title sponsorship of the Enduro One racing series, Kenda is now expanding its sports commitment in the Enduro sector to the German-speaking area. Kenda will come to all six events next year with its own racing team as well as a promotion and sales stand. As part of the Enduro One racing series, riders can look forward to high-quality non-cash prizes, and there will also be attractive competitions.
Hubert Hager, Marketing Manager of Kenda Europe on the cooperation: “We will be launching some new Enduro and E-MTB tires in time for the 2018 racing season. The partnership with Germany's largest enduro series is the ideal platform to advertise the Kenda brand and products in a way that is appropriate for the target group. With BABOONS we have also found a partner who guarantees highly professional implementation.”
Ulrich Hanus, CEO of Enduro One promoter BABOONS, comments: “The cooperation with KENDA has been agreed for the long term. With this partnership, we can jointly promote MTB Enduro sport in Europe in a professional framework, i.e. also include other countries in our event portfolio. Our focus is on the rapidly growing E-MTB segment and the development of suitable national and international racing formats.”
Enduro One powered by Kenda 2018 dates
- 12./13. May 2018: Winterberg
- 09/10 June 2018: Roßbach/ Biebergemünd
- 07/08 July 2018: Wildschönau/Tyrol
- 04/05 August 2018: Wipperfurth
- 01/02 September 2018: Ochsenkopf/ Fleckl
- 15th/16th September 2018: Aschau i.Ch.