Company portrait: As a real pioneer in the BMX scene, Bob Haro founded his own bike company Haro Bikes. Over the years, the BMX brand has developed into a manufacturer of high-quality mountain bikes, without forgetting its roots.
Haro Bikes was founded in 1978 by BMX pioneer Bob Haro in San Diego, Southern California founded. Haro started producing number plates for BMX bikes at home. Demand for these stylish signs quickly exceeded his one-man capacity. In addition to building his company, Bob Haro also drove the sport of freestyle BMX. For this he traveled across the country and held trick contests. Also around the time, skateboard-oriented freestyle BMX split off from the motocross-influenced original BMX race.
In the early XNUMX's the company grew rapidly by expanding its product range and establishing national and international sales organizations. The BMX boom was in full swing and the company made a name for itself for developing innovative, premium BMX and freestyle bikes and accessories. Haro Bikes quickly became the Market and technology leader for BMX performance bikes. In 1983, Haro introduced its first successful line of freestyle BMX bikes. The Haro Sport and Master were the company's flagship models that started a revolution in bicycle design and industry imitation by other companies.
Over the years, Haro Bikes has developed from a BMX brand to a manufacturer of high-quality mountain bikes of all kinds. 1987 introduces Haro with the legendary Haro Explorer presented his first MTB, making him one of the pioneers of what was then a rapidly developing new bike category. The know-how and the spirit of the BMX bikes are transferred to the Haro MTB products. A good six years later, the Haro Extreme comes onto the market as the first fully from Haro Bikes.
With the sale of Haro Bikes the Taiwanese group Kenstone Metal Company, which has also been producing the Haro bikes since then, is starting a new era. The targeted orientation towards the German and European market begins in 2016, by the European subsidiary Haro Europe is founded in Bielefeld and a corresponding sales office is opened. With the new ones I/O E-MTBs, which are explicitly aimed at the European market, will be launched in European specialist shops for the first time in 2017. This trend seems to be continuing since At the beginning of 2018, a new bicycle production facility will be opened on more than 5000 square meters in Bielefeld, where, in addition to the Haro bikes, high-end bikes from a number of well-known brands will also be built. Despite all the further development, you don't want to forget your roots and stay true to the motto Refuse to Follow. This is also made clear by the fact that Haro Bikes continues to attach great importance to the fun factor in its bikes and offers affordable and independent bikes, ranging from bikes for the whole family to junior bikes and bikes for beginners, which deliver optimal performance in the respective price range. All of this is mainly possible thanks to in-house production in Germany.
For everyone who would like to ride one of the Haro bikes, there is June at the headquarters in Bielefeld a flagship store and a test center. In addition, in In the summer, two permanent E-MTB test centers were opened in the Ruhr area at the Hohewart heap and in Hamburg in the Harburg mountains. In addition, there are the Haro Testdays Pfalz on the Kalmit in April, in Deister in August and in October in the Trailground Brilon.
On April 01.04.2018st, XNUMX, a completely new homepage and webshop were set up.
WEB: harobikes.de