Markt: After the summer holidays life starts to get serious again, and not just for the students. It doesn't matter whether you're an I-Dötzchen, a high school graduate or a parent, the head of protection should come first. As part of the "Back to School" campaign, the US helmet manufacturer Nutcase is proving that safety and a trendy design do not have to be mutually exclusive.
For many parents, buying a new helmet is on the to-do list at the moment, in addition to buying a pencil case and writing utensils. However, not only the offspring should be considered with a head protection. As a role model, parents play a decisive role in the acceptance of bicycle helmets by their own children. According to a study by the DGU (German Society for Orthopedics and Trauma Surgery), 76% of children in Germany currently wear a helmet, compared to only 20% of their parents. Two values that certainly need to be increased!
With the "Back to School" campaign, the US helmet manufacturer Nutcase is targeting schoolchildren and their parents. In the current street helmet collection, the company combines an unusual design with technical refinements. These include the MIPS system for optimal shock absorption and 360 degree reflection for ideal visibility in traffic. The 2018 street helmet collection comes in more than 30 different solid colors and colorful motifs. The Nutcase products are distributed by Cosmic Sports based in Fürth.