Fahrradnews: The history of Kettler in recent years has been interspersed with insolvency reports and many question marks. The former traditional company was also in the headlines yesterday; the days of Kettler Freizeit are finally numbered. Once again, Kettler Alu-Rad GmbH, which has been under the umbrella of Zweirad-Einkaufs-Genossenschaft eG (ZEG) since the parent company went bankrupt for the first time, is not affected by this and is in excellent economic health.
It is all too understandable that one or the other end consumer no longer has a clear view of this complicated economic network. Unfortunately, there have also been numerous false reports in the media in the past and now again - from newspapers to the Internet to radio and TV - in which the final end of all Kettler products is reported. Such reporting is not only annoying for Kettler Alu-Rad GmbH, but can also damage its business. That's why the ZEG felt compelled to write an open letter to all editors in this country to clarify the facts.
In the letter from ZEG chairman Georg Honkomp, he made it unmistakably clear: “This creates uncertainty among our customers and possible declines in sales. We are not willing to accept that.” Especially the "poorly researched reporting that shows little expertise" prompt him to write this open letter. Honkomp also emphasizes that the number of employees has now doubled since the takeover in 2015 and that significant investments are being made in the company headquarters in Saarland. It was only at this year's Eurobike that Kettler presented numerous new models, many of them with a great spirit of innovation: including e-bikes with huge batteries and a completely newly developed cargo bike.
