Product news: The Magdeburg bicycle manufacturer Urwahn Bikes and the fashion label Alberto have agreed on a special kind of cooperation. Alberto's concept store in Mönchengladbach serves as a platform for the cooperation, in whose rooms the high-quality bikes are to become an active element of the world of experience.
The Alberto Concept Store in Mönchengladbach is now the official test spot for the high-quality bikes from Urwahn Bikes. The bikes from the Magdeburg company can now be tested on site, if desired together with exclusive pants from the Alberto bike collection. With this extraordinary cooperation, the two contractual partners want to create a concrete benefit for the customers of the world of experience. According to the fashion label, environmentally friendly urban mobility with style and a functional outfit is the topic of our day.
Urwahn Bikes and Alberto: Joint kick-off event announced for 2020
Marco Lanowy, Alberto's managing director and initiator of the cooperation, explains in an official press release that the company philosophy of Urwahn Bikes contains in many points what Alberto would also stand for. According to Lanowy, both partners equally embody innovation, flexibility and simplicity. On the one hand there is the experienced bike manufacturer as technology on two wheels, on the other hand a passionate pants manufacturer with innovative pants. A really exciting constellation. A joint kick-off event is also to follow in the coming season.
Website: www.alberto-pants.com / www.urwahnbikes.com