Spectrum: The Zweirad-Einkaufs-Genossenschaft (ZEG) sets the course for the future. With Agenda 2030, Europe's largest association of bicycle dealers decides on a strategic orientation with more digitization at all levels. There are also changes in personnel: Fred Schierenbeck, as a member of the Management Board, will in future be responsible for marketing and sales.
With a clear vision, the ZEG announces the Agenda 2030 and looks ahead: the consistent digitization in all areas should not only support the specialist trade, but also benefit the customers. Better service, technically sophisticated and safe products - these are the major goals of this orientation. From product development to sales and marketing to trading and the services offered such as leasing, new concepts are being developed in order to achieve these goals in the near future.
[testimonial cite=“Georg Honkomp, Chairman of the Board of ZEG”]Digitalization and artificial intelligence are opening up unimagined new possibilities for the mobility sector, but at the same time they are also a challenge that we are addressing with the 2030 Agenda[/testimonial]Fred Schierenbeck expands the management board in the area of marketing and sales
The new board member Fred Schierenbeck also plays an important part in this planning. Currently still working as Managing Director of Stevens, he will take over the Marketing and Sales department in Cologne on July 1st. Long-time CEO Georg Honkomp and board member Egbert Hageböck are tackling this ambitious mission together with Schierenbeck.