Spectrum: The state of Baden-Württemberg promotes modern and sustainable mobility with the RadKULTUR initiative. The aim of the Ministry of Transport is a significant increase in cycling. As part of the RadIdee creative competition, creative campaign ideas are being sought that are intended to encourage people to switch to bicycles. The competition runs until October 31, 2021.
The RadKULTUR initiative of the Baden-Württemberg Ministry of Transport is collecting creative ideas for communication measures and campaigns until the end of October, which are intended to spark even more enthusiasm for cycling in everyday life. Municipalities, companies, clubs, associations, institutions and private individuals are equally invited. The bike ideas submitted should have the potential to motivate people to switch to bikes, especially on daily commutes. Creativity knows no limits. Bike ideas can, for example, be suggestions for new forms of bike rental or company campaigns to collect bike kilometers for a good cause. A top-class jury will then select the best ideas in the three competition categories private, non-profit and institutional/commercial. The three best submissions in the private category will be rewarded with prize money of 500 euros. In the categories non-profit and institutional/commercial, the RadKULTUR initiative will professionally support the winners in the coming year in implementing their ideas. The proposals can be submitted online until October 31, 2021 at www.radkultur-bw.de/radidee to be submitted.