Cycling: The Israel Start-Up Nation will operate under the name Israel – Premier Tech in the coming season. The cooperation with the Canadian company was officially announced yesterday, Thursday.
Israel – Premier Tech is becoming even more Canadian
Last year, Canadian packaging machine manufacturer Premier Tech entered the cycling scene as a co-sponsor of Team Astana. The collaboration ended after just one year. But the company will remain visible in road cycling. As a new sponsor of the Israel – Premier Tech team, we can look forward to Chris Froome, Giacomo Nizzolo and Jakob Fuglsang in 2022. The cooperation did not come as a surprise, because with Michael Woods, James Piccoli, Guillaume Boivin, Hugo Houle and Alexander Cataford, the Canadians already form the strongest faction in the team with five drivers.
team owner Sylvan Adams:
“As an international company based in Canada, Premier Tech is of course an important partner for us. Premier Tech will help us achieve our ambitious goals.”
🚨Big news! 🚨
Israel Start-Up Nation ➡️ Israel – Premier Tech!
We're thrilled to welcome Canadian company @_PremierTech as co-title sponsor to mark an exciting new chapter for the team.
Read the full announcement here: https://t.co/u1ODQK1YKd pic.twitter.com/7m663a3bKf
— Israel – Premier Tech / Israel Cycling Academy (@IsraelPremTech) January 6, 2022