The Eurobike 2025 is history – and it leaves behind a complex image. Significantly smaller and noticeably quieter than in the boom years, but by no means without relevance. Even though many big names were missing as exhibitors this year, the trade fair in Frankfurt once again became a meeting place for the bicycle industry – a place for genuine encounters, dialogue, and open exchange about challenges, opportunities, and the future of the market.

Fewer exhibitors, fewer visitors – but many good conversations

The numbers speak for themselves: In terms of both exhibitor and visitor numbers, Eurobike 2025 failed to match its previous heights. The decline was noticeable – both in the number of halls and in the aisles. Nevertheless, the trade fair had its qualities: Those who came wanted to truly exchange ideas, meet people, experience products, and feel the pulse of the industry. After years of video conferencing, the longing for real-life interaction was palpable – and that's exactly what Eurobike offered.

“Despite the decline in exhibitors, the fair was very successful for us,” says Bernhard Lange (Paul Lange & Co.), who presented, among other things, the new automatic derailleur system Q'AUTO from Shimano.

Other brands such as Giant, Puky, SQ-Lab, and Crussis also took to the stage in Frankfurt – with confidence and large stands, while many former top dogs were conspicuous by their absence, but still had representatives on hand. The truth, as is so often the case, lies somewhere in between: Some celebrate their decision to participate, others are happy not to have been there.

Hands-on technology: drives, circuits and electronics

Anyone interested in e-bike technology also got their money's worth in 2025. While there were no major surprises, there was plenty to see—especially innovations that had previously only been found in press releases or render images. Bosch for example, showed with the new drives PX, Role and Speed the technological development of its system. Brose presented the much discussed Qore-Drive and also Mahle came up with innovations that attracted attention, especially in the lightweight construction segment.

There was also much new to discover in the area of ​​circuits, connectivity, and integration. Especially in the Gravel and road bike segment The development is accelerating significantly: with the wireless Shimano GRX and increased interest in drop-bar bikes, even though these were rather underrepresented at the trade fair itself.

The market remains divided – VDZ and ZIV with different assessments

The market situation remains tense, even if some signals give hope. ZIV In its trade fair review, the company spoke of a slow recovery and an expected stabilization from 2026 onwards. Sales in the first quarter of 2025 were again slightly above the previous year's level, inventories were reduced, and the mood was cautiously optimistic.

“Currently, the improved mood in the bicycle market is mixed with continued economic stability,” said Burkhard Stork (ZIV). "We see many signs of a normalization of business in our industry starting in 2026."

However, the VDZRetailers' sales expectations were missed, inventory levels remain high, and discount campaigns are further squeezing margins. Buying reluctance, especially for high-priced bikes, persists – fueled by economic uncertainty and political stalemate. The discrepancy between the two assessments demonstrates that the industry is still searching for direction.

Eurobike & Mobifuture: Two formats, one location – but is that the solution?

From 2026, Eurobike will be breaking new ground. The classic trade fair format will be split: While the euro Bike continues to focus on performance, sports and specialist retail, will be Mobifuture A new event for urban, connected mobility has been created. E-scooters, micromobility, infrastructure, and political stakeholders will come together here – parallel to the bicycle trade fair, but with its own profile.

While the separation of content may seem sensible, doubts about its practical implementation remain. Two formats, two concepts – but only limited resources from producers and visitors. In addition, Frankfurt is expensive. Quite a few in the industry are already calling for a rethink – perhaps away from the traditional trade fair, perhaps even back to the old location in Friedrichshafen, where the proximity and sense of community created a different dynamic.

ZEG Bike Show as an industry event with a signal effect

While large trade fairs are being questioned, In-house exhibitions and own formats continues to gain in importance. ZEG, Europe's largest two-wheeler purchasing cooperative, shows how it's done: From July 11-14, 2025 invites you to ZEG Bike Show to Cologne. There, not only will new models be showcased, but personal interaction with affiliated dealers will also be fostered – including training, testing opportunities, and a complementary trade fair experience.

It's already clear that more dealers will be coming to Cologne than ZEG welcomed at Eurobike in Frankfurt. This speaks volumes – and demonstrates how much the industry longs for focused, practical event formats.

Conclusion: Rethink trade fairs, create new proximity

Eurobike 2025 wasn't a loud industry spectacle, but it was important – as a place for genuine conversations and as a reflection of an industry in transition. The challenges are significant, but things are moving forward. What the bicycle trade fair of the future will look like remains to be seen. One thing is clear: it needs new concepts, more dialogue, and an environment that brings together not only products but also people.

Photos: Eurobike, Silke Magino