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GeneralSpectrum

A home visit to the traditional Italian company: This is how your Pirelli tire is made.

26 January 2026 by Florian Strigel

tire manufacturing machine

A visit to the factory: How is a bicycle tire actually made? Tire manufacturer Pirelli gave us a glimpse into its modern production facilities and halls. The company also has interesting historical aspects to offer; a visit to its in-house museum is well worth it!

The story of Pirelli

In the world of cycling, few names boast such an impressive history as Pirelli. Founded in Milan in 1872, the Italian company has evolved from a classic tire manufacturer into one of the most respected players in the sport. Its success story in cycling began in the mid-20th century when Pirelli developed its first bicycle tires and quickly gained a foothold in the racing scene. The renowned Pirelli tires have accompanied legendary cyclists, influencing their performance at crucial moments.

Historic Pirelli Factory
The historic Pirelli factory


But Pirelli hasn't only set standards in cycling. Pirelli also pioneered the early stages of motor racing, creating an unforgettable name for itself in the sport. This deep-rooted connection is impressively demonstrated in Formula 1, where Pirelli has been the official tire supplier since 2011. This partnership has helped to elevate tire development to a new level and promote the transfer of technology between road and racing vehicles.

Pirelli headquarters
The main branch in Milan boasts impressive architecture…
Pirelli Motorsport tires
… while the museum displays, among other things, historic motorsport tires.

The Pirelli factory near Milan

Upon entering the imposing halls in Bollate – near Milan – one thing is immediately apparent: Here, Italian engineering expertise is intertwined with a long-standing tradition that began with the production of rubber goods and soon expanded to include bicycle tires. Automated production lines churn out tire after tire with a hiss and a puff of steam. But human expertise is also essential here: In addition to professional final inspection, processes are monitored and the blanks for the tire press are manufactured.



Pirelli production
In addition to modern extensions…
Pirelli factory
… familiar faces adorn the historic halls.

 

Building names
The buildings are often named after tires.


Legendary bikes
A piece or two of jewelry…
Legendary bicycles
… adorns the walls in the factory's office.
Tire prototypes
Besides prototypes of various bicycle tires…
Premium car tires
… series production in the premium segment of the automotive division also takes place in Bollate.
tire manufacturing machine
It looks complicated, and it is: a historical machine for manufacturing bicycle tires.
Pirelli bicycle tire portfolio
The bicycle tire portfolio of the factory in Bollate.


cutting machine
This is where it all begins: Different materials are cut to size for the different tires.
Material depot
The cut pieces are wound onto roller trolleys and thus prepared for further processing.
Park the trolley, done: In the next step, the different materials are joined together. We can't get any closer – it's a trade secret!
tire blank
The result is such a blank, ready for the press.
blanks
The blanks are waiting to be processed further. Each tire has its own color code.


tire press
Ready for the press: Blanks are waiting to be brought into their final shape in one of the six presses.
Compressed tire
A new bicycle tire sees the light of day amidst much steam and heat.
final check
The final inspection. No flaw escapes the trained eye of the employees.


Tire components
Ingredients for a good tire. Different fabrics and rubber compounds give each tire specific properties.
Tire blanks
Fabric and rubber are added to the blank step by step.
Tire process
Before it goes to the press, the labeling is of course essential.
Various tires
factory building

The Pirelli laboratory

The brainstorming behind Pirelli products takes place in the company's own laboratory in Milan. Besides developing and testing a wide variety of rubber compounds, competitors' tires are also analyzed and dissected into their components. Unfortunately, these processes are confidential trade secrets, so we cannot reveal anything about them. However, Pirelli's own products are also rigorously tested here. A wide range of test setups provide comprehensive insights into the properties of each product.



Tire track
This involves determining the tire footprint or tread area. How much of the tire is in contact with the road in which driving situation?
Wear test
The wear test checks the lifespan of the tires.
data analysis
The collected data is digitally analyzed.
Test bench
Ready for the next test.


The Pirelli Museum

A museum dedicated to the history of a company might not sound particularly exciting at first. However, it's important to remember that Pirelli is more or less part of Italian cultural heritage. From early on, the company placed great emphasis on aesthetics, even in its advertising. As a result, you can discover countless designs and studies, as well as products like swimming caps and hot water bottles, which you wouldn't necessarily associate with Pirelli. A visit is definitely worthwhile.

Pirelli advertising
Historical advertisement for racing bike tires.
swimming caps
This too is Pirelli: Besides advertising swimming caps…
… there are also those for hot water bottles to discover.


Power is nothing without control
"Power is nothing without control." Who doesn't know this legendary advertisement? Here you can see the original shoes.
Autoreifen
Historic tires for car racing.
Archive
The archive shows all kinds of advertisements from many sectors.
Tire construction plans
The construction of historical bicycle tires is also very well documented.
Digital result
The museum visit offers modern, digital experiences like this gigantic touchscreen.
Colorful advertising
Pirelli's advertising presents a wide variety of subjects in a colorful and vibrant manner.


Website

www.pirelli.com/tyres/de-de/fahrrad

Tags:Home visitPirelli

More than Florian Strigel

Florian Strigel works full-time as Advertising photographerWhen he is not taking photos, he heads from Lake Constance to the Alps and the mountains of the world to pursue his passion: bike mountaineering. In his blog www.downthehill.de he reports on the adventures in which other sports equipment is used in addition to the bike. Since 2022 he has been the editor of Velomotion, informing readers of everything there is to know about the world of bicycles.

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