Velomotion logo Velomotion small logo
Search icon
  • Product news
  • Cycling
  • Tests
    • complete wheels
    • Components
    • Accessories
  • Guides
    • Buyer's guide
    • Renting
    • Law
    • Workshop
    • bike trip

Product news

Giant & Liv Product Innovations 2027: New models for Giant Contend and Liv Beliv

August 14, 2026 by Lukas Mühlehner

Cycling giant Giant and its subsidiary Liv are revamping their road and all-road bike portfolios! For the 2027 model year, the brands are presenting fresh equipment options for their popular aluminum classics, the Contend and Beliv. Whether you're looking for fast-paced road training with the SL versions or maximum freedom off the beaten track with the AR models – we'll show you what's changing and the specific upgrades the Giant and Liv bikes are receiving!

We recently had the opportunity to take a closer look at Giant's new drop-bar models at their in-house trade show. With these latest updates, Giant and their women's brand Liv are bringing a noticeable boost to their entry-level and endurance bike segments . The model ranges are clearly divided according to their intended use: The SL (Super Light) models focus on classic road performance, roll on slim 28mm tires, and offer an agile ride . Those who don't want to be bothered by rough asphalt or light gravel sections should opt for the AR (All-Road) versions . These come with wider 32mm tires (Giant Gavia Fondo 2) and, thanks to the integration of the modern UDH dropout standard, offer complete future-proofing for modern drivetrain systems.

Technically, the Giant Contend and Liv Beliv series impress with well-thought-out integration solutions: The Giant Contact Aerolight cockpit tidies up the cable routing on the handlebars, while the manufacturer's own D-Fuse carbon seatpost is designed to effectively filter out tiring road vibrations . For the drivetrains, Giant and Liv offer a wide range of options, including the proven Shimano 105 12-speed derailleurs, Tiagra and Sora groupsets, or the robust, new Shimano Cues LinkGlide derailleurs, depending on the model.



The Giant Contend SL is the perfect answer for anyone looking for an efficient and balanced aluminum-based road bike platform . With its lightweight AluxX SL frame, D-Fuse carbon seatpost, and sporty yet comfortable road geometry, the Contend SL is designed to offer excellent power transfer and comfort on long road rides – all at attractive prices.

Fast road machine: Giant Contend SL


Giant Contend SL 0Giant Contend SL 1Giant Contend SL 2

Giant Content



  • vector group: Shimano 105
  • brakes: Shimano 105 BR-R7170 (160mm/160mm)
  • impellers: Giant P-R2
  • Tire: Giant Gavia Fondo 2, 700x28c
  • giant-bicycles.com
  • Price (RRP): EUR 1.700

Giant Content



  • vector group: Shimano Tiagra
  • brakes: Shimano Tiagra BR-4770 (160mm/160mm)
  • impellers: Giant S-R2 Disc
  • Tire: Giant S-R3 AC, 700x28c
  • giant-bicycles.com
  • Price (RRP): EUR 1.500


Giant Content

  • vector group: Shimano Sora
  • brakes: Tektro MD-C550 (160mm/160mm)
  • impellers: Giant S-R2 Disc
  • Tire: Giant S-R3 AC, 700x28c
  • giant-bicycles.com
  • Price (RRP): EUR 1.100



The all-rounder for every surface: Giant Contend AR

The Giant Contend AR combines road bike efficiency with all-road versatility . Features such as the UDH-compatible frame, fully integrated cable routing, D-Fuse carbon seatpost, and 32mm wide Gavia Fondo 2 tires allow for full control on rough asphalt and light gravel roads.

Giant Content AR 0Giant Content AR 1Giant Content AR 2

Giant Content



  • vector group: Shimano 105
  • brakes: Shimano 105 BR-R7170 (160mm/160mm)
  • impellers: Giant P-R2
  • Tire: Giant Gavia Fondo 2, 700x32c
  • giant-bicycles.com
  • Price (RRP): EUR 2.000

Giant Content



  • vector group: Shimano cues
  • brakes: Shimano Cues BR-U6000 (160mm/160mm)
  • impellers: Giant P-R2
  • Tire: Giant Gavia Fondo 2, 700x32c
  • giant-bicycles.com
  • Price (RRP): EUR 1.700


  • vector group: Shimano cues
  • brakes: Shimano BR-R3170 (160mm/160mm)
  • impellers: Giant S-R2
  • Tire: Giant Gavia Fondo 2, 700x32c
  • giant-bicycles.com
  • Price (RRP): EUR 1.600

Sporty & Versatile: Liv Beliv SL


The Liv Beliv SL combines sporty road performance with ergonomics specifically tailored to the average female anatomy . The lightweight AluxX SL aluminum frame, paired with a Giant Advanced Carbon fork and the vibration-damping Contact D-Fuse Carbon seatpost, offers comfort and speed on long rides and in daily training.

Liv Beliv SL 0Liv Beliv SL 1Liv Beliv SL 2


  • vector group: Shimano 105
  • brakes: Shimano 105 BR-R7170 (160mm/140mm)
  • impellers: Giant P-R2
  • Tire: Giant S-R3 AC, 700x28c
  • liv-cycling.com
  • Price (RRP): EUR 1.700
  • vector group: Shimano Tiagra
  • brakes: Shimano Tiagra BR-4770 (160mm/160mm)
  • impellers: Giant S-R2
  • Tire: Giant S-R3 AC, 700x28c
  • liv-cycling.com
  • Price (RRP): EUR 1.500


  • vector group: Shimano Sora
  • brakes: Tektro MD-C550 (160mm/160mm)
  • impellers: Giant S-R2
  • Tire: Giant S-R3, 700x28c
  • liv-cycling.com
  • Price (RRP): EUR 1.100


Women-specific all-road power: Liv Beliv AR

The Liv Beliv AR offers female cyclists maximum freedom on varying surfaces . The UDH-compatible AluxX SL frame offers state-of-the-art standards, while 32 mm wide tires and the comfort-oriented all-road geometry ensure confidence on rough roads and gravel.



Liv Beliv AR 0Liv Beliv AR 1



  • vector group: Shimano 105
  • brakes: Shimano 105 BR-R7170 (160mm/160mm)
  • impellers: Giant P-R2
  • Tire: Giant Gavia Fondo 2, 700x32c
  • liv-cycling.com
  • Price (RRP): EUR 2.000


  • vector group: Shimano cues
  • brakes: Shimano Cues BR-U6000 (160mm/160mm)
  • impellers: Giant P-R2
  • Tire: Giant Gavia Fondo 2, 700x32c
  • liv-cycling.com
  • Price (RRP): EUR 1.700


Web: www.giant-bicycles.com / www.liv-cycling.com

Information: Press release Giant / Liv



Tags:#VMgravel#VMroadGiantLivNewsProduct news

About Lukas Mühlehner

As a native of Lower Bavaria, he's a perfect fit for the Velomotion team; Lukas Mühlehner studied philosophy, history, and political science in Regensburg and, alongside his studies, gained extensive experience in the bike industry and later at mtb-news.de, both in the sector and in editorial work. He moved from the Danube lowlands to the Bavarian Forest to take up his traineeship at Velomotion and to embark on extensive test rides on the local MTB trails between the Arber and Geißkopf mountains.

Thok Grow Gravel Bike: Race-ready bio-gravel bike from the e-MTB specialist

Kids Ride Shotgun Quick Fit MTB Tow Rope: The tow rope for small and large shredders

Hautoo One and Pro: When the bicycle becomes a transporter

eUrban Donkey

eUrban Donkey: Forget aluminum and carbon: This city e-bike is made of wood.

Crankbrothers Stamp 1 Composite: Lightweight, grippy and surprisingly robust

Storck e:DRENALIN.3 M2S: 170mm travel with Avinox M2S, 800 Wh, under 20 kg

New e-MTB duo with Avinox drive: Corratec E-Power RS ​​C

Silca chain wax system

The Silca chain wax system: A clean, long-lasting chain with minimal effort

New Scott Addict Gravel

More tire clearance and comfort: New Scott Addict Gravel

The Radon Regard 10.0 in review: Affordable gravel racer with many mounting options

Pirelli P-Zero SL-R in review: Fast tire with aero profile

Revised shoe platform for greater comfort and efficiency: Shimano Dynalast 2.0

Ortlieb Tidura

Popular bag manufacturer integrates specially developed material: Ortlieb presents its first Tidura products

Leatt MTB clothing: From gravity racing to endurance and bad weather

Related Articles

  • Revised shoe platform for greater comfort and efficiency: Shimano Dynalast 2.0
  • The new Continental Grand Prix TR: Tubeless Ready tires for everyone!
  • Giant Trinity & Liv Avow: Giant and Liv present new triathlon and time trial models
  • Lightweight and breathable racing shoe with high-strength, mesh-like structure: fi'zi:k Vento Powerstrap Aeroweave
  • Squeezy dispenser system: The practical and sustainable energy gel alternative
  • Velomotion Team
  • media facts
  • Imprint
  • Data protection/ GDPR

© 2026 Velomotion GmbH