Product news: Specialized with pop-up store in Düsseldorf – opening party today, May 5th
The Grand Départ in Düsseldorf and the global attention on German cycling have prompted Specialized to experiment with an innovative retail concept: Before, during, and after the 2017 Tour de France, Specialized is launching a temporary shop in the heart of Düsseldorf. The pop-up store opens on May 5, 2017, and will host product launches, customer events, and more… read more