Product news: Wheel designer Tomas Fiegl: "Customers buy emotionally, that's why design is so important."
Spektrum: A bike must be light, stiff, aerodynamic, and comfortable—those are the usual requirements. To be bought and loved, it has to look appealing, says graduate designer Tomas Fiegl. His agency's references include manufacturers such as Canyon, Bulls, and Scott. An unusual look at the bike in an exclusive Velomotion interview. Velomotion: … read more


